#114547 Mid/Sen B2B Email Marketing Specialist Яна Hot vacancy Remote

Project image
Yana Job Advice Agency

Responsibilities:

  • Develop and implement comprehensive email marketing strategies targeted at promoting B2B products to a specific audience.
  • Create engaging and persuasive email content that effectively communicates the value proposition.
  • Collaborate with cross-functional teams including authors, editors, designers, and marketers to gather relevant information for email campaigns.
  • Build segmented email lists based on customer demographics, preferences, and behaviors.
  • Design visually appealing email templates using industry best practices to optimize open rates and click-through rates.
  • Monitor and analyze campaign performance metrics such as open rates, click-through rates, conversion rates, and revenue generated.
  • Conduct A/B testing on subject lines, content placement, call-to-action buttons, etc., to optimize campaign performance.
  • Implement automated email workflows to nurture leads and drive repeat purchases from existing customers.


Requirements:

  • At least 2 years of experience in email marketing
  • Strong Experience in B2B marketing
  • Experience in email marketing for #fintech.
  • In-depth knowledge of email marketing platform SendPulse (or SendGrid/Mailchimp).
  • Excellent written communication skills with the ability to craft compelling copy tailored for different target audiences.
  • Analytical mindset with experience in interpreting data insights to optimize campaign performance.
  • Familiarity with CAN-SPAM and GDPR.
  • B2+ level of English


The company offers:

  • Full Remote work
  • Flexible hours.
  • UOD or B2B or Ukrainian private entrepreneur contract
  • Medical insurance, 21 calendar days of vacation, and 15 sick leave days without a medical certificate.
  • Teambuilding and trainings
  • Compensation of educational activities: certifications, courses, conferences;
  • The company provides MacBook


Hiring process:

  1. A prescreen call with an external recruiter
  2. A call with HR manager
  3. A technical interview
  4. A final interview with CEO

Skills
  • SendGrid
  • MailChimp
  • Fintech
  • Marketing automation
  • Marketing Communications
  • Email Marketing
  • B2B Marketing
  • Marketing Research

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